Tuesday, September 8, 2009

Sometimes It's Alright to Judge a Can by it's Cover Art

I'm not upset by the fact that Target is selling watermelon soda, I enjoy the beverage myself on occasion. And yes, it is obvious that this is a foreign product, as the label is clearly written in another language. The issue for me is that Target must have some black person in their purchasing department or at least somebody who knows a black person or two and realizes that the artwork on this can is offensive to many African Americans (and others, according to the video). Know your audience folks— Don't try to advertise your semi-annual white sale and sell me 800 count Egyptian cotton sheets by having a klansman on the package. That would surely miss the target, as Target has missed with this one. Repackaging is a must if they intend to continue selling this product in the states, IMHO.

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